AI boosts SkinCeuticals sales with Appier’s marketing tech

L’Oréal’s collaboration with AI company Appier demonstrates how artificial intelligence is transforming beauty e-commerce beyond surface-level applications. Their award-winning implementation for SkinCeuticals’ online store showcases how data-driven AI solutions can dramatically improve marketing performance metrics while enhancing customer experiences. This partnership exemplifies the potential of strategic AI deployment to deliver substantial business outcomes in competitive retail environments.

The big picture: L’Oréal and Appier’s collaboration received recognition at the Loyalty & Engagement Awards Hong Kong 2025 for successfully implementing AI-powered solutions that transformed SkinCeuticals’ eShop performance.

• The partnership leveraged Appier’s Ad Cloud and Personalization Cloud to enable a full-funnel, data-driven marketing approach.
• This implementation established a new benchmark for AI applications in the beauty e-commerce sector by focusing on measurable business outcomes.

Key results: The AI-powered marketing strategy delivered exceptional performance metrics across the customer journey.

• L’Oréal achieved a 152% quarter-over-quarter increase in return on ad spend (ROAS).
• Conversion rates among hesitant users increased by 400%.
• Total on-site revenue grew by 48%.

Strategic implementation: L’Oréal utilized Appier’s AI solutions to identify and engage high-value customer segments through sophisticated targeting.

• The Ad Cloud applied advanced segmentation, behavioral analysis, and time-sensitive offers to strengthen purchase intent and improve advertising efficiency.
• The Smart Conversion Optimizer within the Personalization Cloud identified hesitant shoppers and delivered personalized incentives that maximized coupon performance while protecting profit margins.

Data-informed approach: The partnership incorporated strategic promotional timing to maintain both growth and profitability.

• L’Oréal scaled back incentives during high-demand periods like the 618 Summer Sale and Double 11 events.
• The company increased engagement during quieter seasons to maintain conversion momentum throughout the year.

What they’re saying: L’Oréal executives attribute their e-commerce success to Appier’s technological capabilities.

• “Appier helped us accelerate AI transformation in advertising and marketing, boosting revenue contributions while enhancing operational effectiveness,” said Maggie Hui, SkinCeuticals & Kérastase E-Commerce Manager at L’Oréal.
• Magic Tu, SVP of Global Sales at Appier, noted: “Our mission is to help businesses turn AI into ROI, and this collaboration with L’Oréal is a strong example of how data and technology can drive measurable impact across the marketing funnel.”

Why this matters: As artificial intelligence becomes increasingly central to brand strategy, this case demonstrates how combining deep customer insights with intelligent automation can drive sustainable growth through innovation in competitive markets.