Verizon has launched an AI-powered customer service assistant built on Google’s Gemini technology, designed to handle complex customer inquiries through the revamped My Verizon app. The initiative represents a significant shift toward AI-driven customer support while maintaining human oversight, as the telecom giant seeks to streamline service operations and improve customer experience efficiency.
What you should know: The new Verizon Assistant can manage a wide range of customer tasks that traditionally required human representatives.
- Customers can use the AI tool to manage upgrades, add new lines, ask billing questions, and find savings opportunities through the My Verizon app.
- The system will automatically transfer customers to human agents either upon request or when it cannot handle specific inquiries.
- Verizon reports achieving “north of 90 percent accuracy with very minor mistakes being made” in early testing.
How it works: Verizon collaborated closely with Google to create specialized language models that prevent AI hallucinations.
- The company developed small language models specifically personalized to Verizon services and customers rather than relying on general-purpose AI.
- Google’s Gemini and Cloud AI models power the “Customer Champion” feature, which helps resolve complex customer issues.
- The goal is for customers to contact Verizon once, with champions providing updates through the app, text messages, or callbacks.
In plain English: AI hallucinations occur when artificial intelligence systems generate false or misleading information that sounds convincing but isn’t accurate—like a confident student giving a wrong answer. Verizon avoided this by training smaller, specialized AI models on their specific services rather than using broad, general-purpose AI that might make up information about Verizon’s offerings.
The big picture: This launch is part of Verizon’s broader customer service overhaul that combines AI automation with expanded human support.
- The company is extending operating hours for live customer service agents and introducing 24/7 live chat support.
- The approach aims to accommodate “diverse customer schedules and preferences” while leveraging AI for routine tasks.
What they’re saying: Dory Butler, senior vice president of customer experience at Verizon, emphasized the company’s commitment to maintaining human options.
- “The Verizon AI assistant will transfer customers to a human agent either upon request or if it’s unable to handle the enquiry it’s been given,” Butler told The Verge.
- Butler noted that Verizon “worked very closely with Google” to ensure accuracy and prevent AI errors through specialized model training.
Verizon adopts Google’s Gemini AI to help customers solve ‘complex’ issues