Google launches $4.56 AI Plus tier targeting Indonesia and emerging markets

Google has launched AI Plus, a new subscription tier priced at approximately $4.56 per month in Indonesia, positioned between its free Gemini offering and the $19.99 AI Pro plan. Designed specifically for emerging markets, the service provides expanded access to Gemini 2.5 Pro, additional AI tools, and 200 GB of Google One storage at a fraction of the cost of premium tiers.

What you should know: AI Plus offers significantly more functionality than Google’s free tier while remaining affordable for users in developing economies.

• Free users currently receive only five Gemini 2.5 Pro prompts daily, while AI Plus subscribers get expanded access (though Google hasn’t specified the exact limit yet).
• The service includes access to Veo 3 Fast video generation, Google Flow video creation tool, and Whisk image-to-video conversion.
• Users gain access to Gemini integration within Gmail, Google Docs, and Sheets, plus expanded NotebookLM capabilities.

Technical specifications: The AI Plus tier comes with enhanced but still limited capabilities compared to premium offerings.

• The Gemini app provides a 128K token context window, which is four times larger than the 32K limit for free users but still below the 1 million token capacity of higher tiers.
• For comparison, AI Pro offers 100 daily prompts while AI Ultra provides 500 prompts per day.

In plain English: Think of tokens as the AI’s memory capacity for understanding context in a conversation—like how much of your previous messages it can remember and reference when responding.

Market strategy: Google is targeting price-sensitive users in developing regions with this middle-tier option.

• The service launches first in Indonesia, where AI Pro costs approximately $18.79 monthly compared to AI Plus at $4.56.
• Google plans to expand to additional emerging markets but hasn’t announced when or if the service might reach developed economies.
• If AI Plus eventually launches beyond emerging markets, pricing will likely remain under $20 but won’t necessarily match the current Indonesian rates.

Why this matters: The launch reflects Google’s recognition that premium AI subscription pricing may be prohibitive in many global markets, potentially opening AI capabilities to millions of users who couldn’t afford existing tiers.