AI wearable market to grow 10x to $304.8B by 2033

The AI wearable market is projected to grow from $31.2 billion in 2023 to $304.8 billion by 2033, representing a nearly 10x increase driven primarily by healthcare applications. This explosive growth reflects a fundamental shift in how consumers approach health and wellness, moving from reactive treatment to proactive, continuous monitoring and personalized insights.

What you should know: Healthcare use cases are driving the majority of AI wearable adoption, with devices becoming essential health companions rather than simple fitness trackers.

• AI powers advanced features in popular devices like Google’s redesigned Fitbit, which creates personalized workout routines, and Oura, which provides detailed sleep pattern analysis through digestible sleep scores.
• Companies including Oura, Ultrahuman, and Whoop now offer blood-testing integration through third-party labs, allowing users to register for tests through apps, view results, and receive AI-powered health insights and recommendations.

The big picture: The market has evolved beyond niche gadgets to become a legitimate industry with substantial financial backing and widespread device adoption.

• “The year 2025 sees this market no longer being a niche but rather a fast-growing industry with real money, millions of devices, and clear signs that AI will change our lives, work, and health management,” wrote Priya Bhalla from ElectroIQ, a technology research firm.
• Global health wearable sales increased from 223 million units in 2019 to 300 million units in 2023, with Apple, Huawei, Samsung, and Xiaomi leading the market.

Why this matters: AI wearables are fundamentally changing how people conceptualize health and wellness, shifting from reactive to proactive approaches.

• “People are shifting away from seeing health as something to ‘fix’ only when problems arise. Instead, many view health and wellness as part of a long-term, evolving personal journey,” according to researchers at Merge, a marketing firm.
• More than half (58%) of survey respondents reported using health technology prescribed by doctors or provided through health insurers, indicating growing medical integration.

What they’re saying: Industry experts emphasize the transformative potential of AI-powered health monitoring beyond traditional fitness tracking.

• “These devices are not only considered to be gadgets but are actually becoming indispensable companions for health, fitness, and smart assistance,” ElectroIQ’s Priya Bhalla noted.
• Half of wearable users reported that major life events like aging, parenting, or losing a loved one influenced their decision to invest in health technology, according to Merge’s survey of over 1,800 respondents aged 26 to 75.