Character.AI launches world’s first AI-native social feed

Character.AI has launched what it calls the world’s first AI-native social feed, now live in its mobile app, where users scroll through content created entirely by AI-generated characters rather than humans. The platform transforms AI interactions from private conversations into shareable, remixable content that other users can engage with and build upon, positioning Character.AI as an entertainment-focused alternative to productivity-driven AI tools.

What you should know: The feed replaces traditional social media posts from influencers and brands with AI-generated content that users can actively remix and expand.
• Users can share chat snippets from character conversations, promote custom-built AI personas through character cards, watch real-time character debates through streams, and create short videos using the AvatarFX tool.
• Unlike passive scrolling, the platform encourages “lean-forward” engagement where users can jump into conversations, continue character dialogues, or remix scenarios with their own twists.
• Content ranges from philosophical debates between historical figures to anime characters giving life advice, creating what the platform describes as “weird, chaotic and surprisingly creative” interactions.

The big picture: Character.AI is carving out a distinct niche in the AI landscape by focusing on entertainment rather than utility, as other platforms like ChatGPT, Gemini, and Claude become increasingly productivity-focused.
• The company already attracts significant engagement, with users spending over 2 billion minutes per month chatting with virtual characters ranging from historical figures to anime-inspired personalities.
• This move positions Character.AI as a new kind of social platform built around synthetic personalities instead of real people, tapping into the growing trend of co-creation with AI.

Safety concerns: The shift to public, shareable AI interactions raises fresh moderation challenges for a platform that has previously faced scrutiny over blurred lines between users and characters.
• The company allows users to flag posts and customize feeds by muting or hiding content, but hasn’t detailed how aggressively moderation will be enforced.
• Sharing chat snippets that may contain emotionally intense or suggestive content puts additional pressure on the platform’s Trust & Safety infrastructure, particularly given concerns about vulnerable user groups like teens.

Why this matters: The launch signals a broader shift toward AI-native social media platforms where users engage with dynamic, evolving digital personalities rather than other humans, potentially previewing the future direction of social technology.