How AI is transforming advertising, from airlines to retail, with measurable ROI and efficiency gains

Corporate marketers are leveraging artificial intelligence tools to create more effective advertising, optimize campaign performance, and better measure results. Nvidia‘s Jamie Allan, who works with adtech and digital marketing partners, sees AI creating a “flywheel” effect in the advertising ecosystem, where different technologies combine to transform how marketing teams operate. This evolution represents a significant shift in how brands connect advertising investments to business outcomes.

The big picture: Major brands are implementing sophisticated AI systems that analyze vast datasets to prove marketing ROI and enhance campaign effectiveness.

• Delta Air Lines has deployed Alembic’s spiking neural network technology to directly link its 2024 Paris Olympics sponsorship to ticket sales by analyzing TV ads, social media mentions, and marketing visibility.
• This technology helps solve the longstanding challenge of connecting brand advertising investments to actual sales outcomes.

Key innovations: Digital twin technology is enabling marketers to create virtual replicas of customers and products for predictive modeling and improved cross-functional collaboration.

• These AI-powered twins can predict consumer behavior, simulate product placement, and bridge gaps between different business departments.
• Unilever has implemented Nvidia’s Omniverse platform to create 3D digital twins, making product imagery production twice as fast and 50% cheaper.

Dramatic efficiency gains: Generative AI tools are radically accelerating ad production timelines while improving campaign performance.

• Forever 21 used AI technology to produce highly targeted advertisements in less than a day.
• These AI-created campaigns achieved a 66% higher return on investment compared to traditional approaches.

Behind the numbers: The integration of various AI systems—from neural networks to digital twins to generative tools—is creating compounding effects that transform marketing from a cost center to a measurable driver of business growth.