Wix unveils AI-powered “Wixel” for visual design no beginner can hold a candle to

Wix introduces Wixel, a new AI-powered visual design platform that aims to democratize professional-grade design tools for users of all skill levels. This launch represents a significant push to make sophisticated design capabilities accessible through artificial intelligence, potentially disrupting the traditional design software market by removing technical barriers that have historically limited non-designers from creating high-quality visuals for business and personal use.

The big picture: Wix has released Wixel, a standalone AI-powered design platform that enables users to perform comprehensive visual design tasks regardless of their creative expertise.

• The platform combines advanced AI models with an intuitive interface to streamline complex design processes that traditionally required specialized skills.
• Wixel handles everything from background removal and image editing to layout customization and brand-aligned image generation within a single interface.

How it works: Wixel automatically selects optimal AI models for each design task, creating an end-to-end solution for users to transform basic images into professional marketing materials.

• Users can upload product photos, modify settings and backgrounds, adjust visual elements like contrast and saturation, and incorporate their work into professional templates.
• The platform allows for text additions and layout customizations before exporting completed visuals for use across social media and e-commerce platforms.

What they’re saying: Industry leaders emphasize Wixel’s potential to transform accessibility in professional design.

• “AI is the foundation of Wixel. Design is in our DNA, and simplifying complex experiences is what we do best. We’re now determined to revolutionize design by democratizing access to powerful and creative tools for everyone, regardless of their design expertise,” stated Avishai Abrahami, Co-Founder and CEO of Wix.
• Colin Jarvis, Head of Forward Deployed Engineering at OpenAI, noted: “We’re always excited to see how our API can create new user experiences and Wix is making it easier than ever for people to create professional-looking visuals, fast.”

Key details: The platform offers tiered access with both free and premium options to accommodate different user needs.

• Wixel includes a free access tier alongside a Pro Plan that provides enhanced usage limits and additional premium design elements and templates.
• Wix is already developing expanded features including video and story creation capabilities for future platform updates.